Peoria, Illinois,
11:45 AM

OSF Marketing and Communications Teams Recognized with Pinnacle Awards

The Marketing and Communications team at OSF HealthCare has been recognized as an industry leader, recently receiving 11 awards for excellence and achievement in health care marketing and public relations.

The Illinois Society for Healthcare Marketing and Public Relations (ISHMPR) honored OSF HealthCare and other communication professionals at its annual, tri-state conference in Geneva, Illinois. OSF HealthCare and Innovation Strategic Marketing Director Barb Carter and her team won the “Best of Show” award, chosen from among all “Award of Excellence” winners and revealed during the Pinnacle Awards ceremony.

Carter’s team received the honor in the Fundraising category for designing a unique two-day event that incorporated creativity with a gaming theme that was used at OSF Innovation’s first-ever Synergy Society Summit held at the Jump Simulation and Education Center in Peoria.

It’s an honor to be recognized for the work our team does, specifically with this project to advance the OSF Innovation agenda through philanthropic support of our communities to ensure care is provided when and where it is needed to everyone. I am very proud of how our team serves the OSF HealthCare Ministry and our communities.
Barb Carter, OSF Innovation strategic marketing director

Carter’s team also received an “Award of Excellence” for an integrated marketing campaign for OSF Silver Cloud, a digital tool to help people manage stress, anxiety and depression.


Here is a list of other OSF HealthCare Marketing and Communication Awards from ISHMPR:

Annual Report-OSF HealthCare 2018 Annual ReportAward of Excellence”Laura Baumgardner / Executive Communications Program Manager
E-Marketing & Social Networking-"How Bad Is It?" (Double Dip)Award of Excellence”Mike Vujovich / Director of Digital Marketing
Employee Engagement-OSF HealthCare New Benefits Structure Campaign“Award of Excellence”

Maria Chambers / Internal Communications Coordinator

Integrated Marketing Campaign-OSF Urgo“Award of Excellence”

Mary Evans / Strategic Marketing Director

Advertising Campaign-OSF HealthCare Children's Hospital of Illinois "Without Limits" “Award of Merit”Amy Paul / Strategic Marketing Director
E-Marketing & Social Networking- OSF HealthCare Blog Relaunch“Award of Merit”Katie Whitt / Social Media Coordinator
Media Relations-Blaze Farnan“Award of Merit”

Karen Brodbeck / Vice President Public Relations

Advertising Campaign-Joint Replacement Campaign -OSF HealthCare St. Joseph Medical Center, Bloomington, IL“Honorable Mention”Judy Winkler/Strategic Marketing Director
Advertising Television-“Growing Without Limits”“Honorable Mention”Amy Paul/Strategic Marketing Director, OSF HealthCare Children’s Hospital of Illinois



OSF HealthCare

OSF HealthCare is an integrated health system owned and operated by the Sisters of the Third Order of St. Francis, headquartered in Peoria, Illinois. OSF HealthCare employs nearly 21,000 Mission Partners (employees) in 126 locations, including 13 hospitals – nine acute care, four critical access – and two colleges of nursing. Its physician network employs more than 1,200 primary care, specialist physicians, and advanced practice providers. More at and


As an affiliate of the Illinois Hospital Association (IHA), the Illinois Society of Healthcare Marketing and Public Relations (ISHMPR) is a group of healthcare marketing and communications professionals dedicated to offering networking, recognition and educational opportunities for professionals in the fields of healthcare public and community relations, marketing and affiliated services. Founded in 1973, the Society is made up of professional healthcare communicators from a variety of disciplines. Membership is open to all healthcare marketing professionals across the state. For more information, visit